Tried other brands and found PurKratom has the true red color as red VEIN should. Also, the quality seems to be taken very seriously. Besides testing in their own labs, they use a objective third party outside lab that checks for purity and freshness. No unwanted metals or anything else that would affect quality. Also member in good standing with Kratom organizations that keep grade companies and make sure that they are keeping up with top standards! Do your own reviews on PurKratom and you will find they are a very reputable company. I came back! Capsules and powder have A+ remarks. Unsure about tinctures and the rest!